OCLC Advertising Campaign for Libraries
OCLC has developed an advertising campaign on behalf of libraries, aimed at library budget decision-makers.
The 12-18 month campaign consists of a series of national print ads and customizable, local posters. Through the advocacy campaign, OCLC hopes to raise awareness of critical library issues, enable more informed dialogue, and, ultimately help libraries demonstrate their value. Their goal is to raise the visibility of libraries. Learn more about the specifics of each campaign for public and academic libraries at http://www.oclc.org/advocacy/default.htm.