UK Report on Marketing Public Libraries to Young People
Findings could be relevant to U.S. libraries as well.
The Museums, Libraries and Archives Council (the British equivalent of the IMLS) has issued "A Research Study of 14-35 year olds for the Future Development of Public Libraries." Market segments they identified included:
Borrowers
Students
Family Activity Seekers
Functional Dabblers
Teenage Space Seekers
Disconnected
See the graphic on page 45 of the report for a concise summary of the estimated potential of each of these segments for increased public library use. You can download the full report (PDF) from this page:
http://www.mla.gov.uk/webdav/harmonise?Page/@id=73&Document/@id=24641&Sectio
Borrowers
Students
Family Activity Seekers
Functional Dabblers
Teenage Space Seekers
Disconnected
See the graphic on page 45 of the report for a concise summary of the estimated potential of each of these segments for increased public library use. You can download the full report (PDF) from this page:
http://www.mla.gov.uk/webdav/harmonise?Page/@id=73&Document/@id=24641&Sectio
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Annette Wetteland
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last modified
Jan 02, 2009 12:07 AM
