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UK Report on Marketing Public Libraries to Young People
Last modified
October 04, 2006 11:40 AM
Findings could be relevant to U.S. libraries as well.
The Museums, Libraries and Archives Council (the British equivalent of the IMLS) has issued "A Research Study of 14-35 year olds for the Future Development of Public Libraries." Market segments they identified included:
Borrowers
Students
Family Activity Seekers
Functional Dabblers
Teenage Space Seekers
Disconnected
See the graphic on page 45 of the report for a concise summary of the estimated potential of each of these segments for increased public library use. You can download the full report (PDF) from this page:
http://www.mla.gov.uk/webdav/harmonise?Page/@id=73&Document/@id=24641&Sectio
Borrowers
Students
Family Activity Seekers
Functional Dabblers
Teenage Space Seekers
Disconnected
See the graphic on page 45 of the report for a concise summary of the estimated potential of each of these segments for increased public library use. You can download the full report (PDF) from this page:
http://www.mla.gov.uk/webdav/harmonise?Page/@id=73&Document/@id=24641&Sectio
ILA/ACRL Support Staff Workshop