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EveryoneOn campaign to promote digital literacy skills

Initiative hopes to encourage limited or non-Internet users to learn how to do "one thing better online."

Last week, the nonprofit Connect2Compete launched a 3-year national public awareness campaign called EveryoneOn, designed to promote digital literacy skills and motivate people to access free community resources and training. Connect2Compete also offers consumers access to programs providing discounted high-speed Internet and low-cost computers.

The key campaign message is to encourage limited or non-Internet users to learn how to do "one thing better online". EveryoneOn seeks to raise awareness of the importance of digital literacy skills - which libraries have embraced for years. Libraries are key to the success of this effort because of their demonstrated commitment to providing free access to the Internet as well as to improving their customers' online skills.

Iowa Library Services has added information to its website to help libraries meet the digital literacy needs of their library users. Check out the new web pages on Digital and Information Literacy for tutorials, training tips and more. In addition, a toolkit for libraries is available at the EveryoneOn website. Click on "Campaign Toolkit" at the bottom of the page.

Connect2Compete is asking libraries to update a Training Locator database with details about the services and resources their library makes available to help people learn digital literacy skills and access the Internet. Using information from the Institute of Museums and Library Services and the American Library Association, a database of information about public libraries in the United States has already been completed. Help from Iowa libraries is needed to update it so the information is current and correct. Directions are available here.

Please be on the lookout for television, radio, print, and Internet advertisements about EveryoneOn in the coming weeks and months. In addition to the campaign website, there is a national help line, 1-855-EVRY1ON (387-9166).

The federal Institute of Museum and Library Services (IMLS), the American Library Association, and OCLC have partnered with the Federal Communications Commission (FCC) and others to assure that libraries are part of this campaign. Susan Hildreth, IMLS director, says "We know that for millions of Americans a local library has helped open new possibilities for education, workforce development, and civic participation, and we're pleased to be partners in this effort."


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Annette Wetteland last modified Mar 27, 2013 12:46 PM