Session 15 - Reading Assignment

Please come to class prepared to discuss the following information. Assigned Web sites require you to read and familiarize yourself with the home page and then browse through the site, unless specifically asked to read certain pages.  You are not required to read everything on the site.  Articles should be read in their entirety.

• Telling the Library Story toolkit.  Browse the entire site to get familiar with it, but please read these articles:
1. Under Audience: "What Funding Sources Want to Know About Your Library"
2. Under Script: "Sample Speech - Why Libraries are Important (1)"

• Singh, Sandra, "Gathering the Stories Behind Our Statistics," American Libraries (November 2005): 46-48.

• Tennant, Roy, "The Library Brand," Library Journal (January 1, 2006): 38.  [Refers to OCLC's report "Perception of Libraries and Information Resources." The link to this report is on the Additional Resources page.]
• O'Keefe, Claudia, "Publicity 101," American Libraries (June/July 2005): 52-55.
• Cavill, Patricia, "The Importance of Creating a Common Agenda," Feliciter (2006): 96-98.
• Online "Value of Public Library Services" tool from the Massachusetts Library Association and Regional Library Systems.