Public Relations Bibliography for School Library Media Specialists

The following are some of the books available from the State Library's collection and may be borrowed through interlibrary loan. The State Library's catalog is available at http://www.statelibraryofiowa.org/ For questions about books for librarians, contact Sandy Dixon.

Fleck, Jim, The Library Story: How to Market Your Library Through Story. Columbia City, IN: FLC Publishing, 1994.

Fleck, Jim, The Wizard's Media Handbook : Profitably Promoting Your Library with the Media. Columbia City, IN: Fleck Leadership, 1995.

Flowers, Helen F., Public Relations for School Library Media Programs: 500 Ways to Influence People and Win Friends for Your School Library Media Center. New York: Neal-Schuman, 1998.

Hart, Keith, Putting Marketing Ideas into Action. London: Library Association Publishing, 1999.

Hartzell, Gary, Building Influence for the School Librarian. Linworth, 1994.

Jain, Abhinandan K., Marketing Information Products and Services: a Primer for Librarians and Information Professionals. Ottawa: International Development Research Centre, 1999.

Johnson, Doug, Indispensable Librarian: Surviving (& Thriving). Linworth, 1997.

Karp, Rashelle S., Powerful Public Relations : a How‑to Guide for Libraries. Chicago: American Library Association, 2002.

Lance, Keith Curry and David V. Loertscher. Powering Achievement : School Library Media Programs Make a Difference: the Evidence. Hi Willow Research & Publishing, 2001.

Reed, Sally Gardner, Saving Your Library: a Guide to Getting, Using, and Keeping the Power You Need. Jefferson, NC: McFarland & Co., 1992.

Reed, Sally Gardner, Making the Case for Your Library : a How‑to‑do‑it Manual. New York: Neal‑Schuman, 2001.

Rodney, Marcia J., Keith Curry Lance and Christine Hamilton-Pennell, Make the Connection : Quality School Library Media Programs Impact Academic Achievement in Iowa. Mississippi Bend Area Education Agency, 2002.

Rosen, Emanuel, The Anatomy of Buzz : How to Create Word‑of‑mouth Marketing. New York: Doubleday/Currency, 2000.

Salmon, Sheila, Power up Your Library: Creating the New Elementary School Library Program. Libraries Unlimited, 1996.

Serritella, Judy, Look Again! : Appealing Bulletin Board Ideas for Secondary Students. Linworth, 2002.

Skaggs, Gayle, On Display: 25 Themes to Promote Reading. McFarland, 1999.

Sykes, Judith A., Action Research : a Practical Guide for Transforming Your School Library. Libraries Unlimited, 2002.

Tenney, H. Baird, Marketing & Libraries Do Mix : a Handbook for Libraries & Information Centers. Columbus, OH: State Library of Ohio, 1993.

Trotta, Marcia, Special Events Programs in School Library Media Centers: a Guide to Making Them Work. Greenwood Press, 1999.

Valenza, Joyce Kasman, Power Tools: 100+ Essential Forms and Presentations for Your School Library Information Program. American Library Association, 1998.

Walters, Suzanne, Marketing: a How‑to‑do‑it Manual for Librarians. New York: Neal‑Schuman, 1992.

Wasman, Ann, Ideas for Promoting Your School Library Media Program, American Association of School Librarians, American Library Association, 1996.

Weingand, Darlene E., Future‑Driven Library Marketing. Chicago: American Library Association, 1998.

Weingand, Darlene E., Marketing/Planning Library and Information Services. Englewood, CO: Libraries Unlimited, 1999.

Wilson, Patricia Potter and Roger Leslie, Center Stage : Library Programs That Inspire Middle School Patrons. Libraries Unlimited, 2002.