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Telling the Library Story

Website to assist Iowa libraries in explaining and demonstrating the value of their services

The Telling the Library Story Tool website was developed by Iowa Library Services to assist Iowa libraries in explaining and demonstrating the value of their services in order to increase use of and support for libraries.


Libraries bring value to communities in many ways, including economically. Read more about the value of libraries.

How do libraries impact economic development in their communities
Resources explaining the important role libraries play in economic development.
More on the value of libraries
Resources describing how libraries play vital roles in their communities
State of America's Libraries Report 2013
From the American Library Association


Helpful information on advocating, marketing, lobbying and building relationships for your library

ALA advocacy/PR tools for public libraries
Will help libraries expand and strengthen advocacy efforts during critical times.
Down home lobbying - It's all about relationships
by Gina Millsap, former director, Ames Public Library
Informative toolkit on fundraising and building relationships
Covers the basics of annual funds, memorials and tributes, online giving and planned giving.
From the American Library Association
Talking to Legislators
From the American Library Association
What funding sources want to know about your library
From a Gates sponsored Rural Sustainability Workshop at a PLA Conference


Thousands of quotes about the importance of reading, librarians and libraries



10 tips to becoming a better speaker
Toastmasters International
18 public speaking tips
By the editors of Publications International, Ltd.
Better public speaking
From "Mind Tools"
Speech writers - Break through the ho-hum barriers
Four tactics to grab your audience’s attention

Photos-Clip Art

Find many sources for free photos and clip art to use with publicity

Animal Photos
Extraordinarily outstanding pictures of creatures of all kinds.
Census Bureau's Broadcast and Photo Services
Libraries may use these photos, but must credit the photographer. Click on Photo Services.
Super-fast, easy-to-use alternative to Flickr Search
Creative Commons Search
The official Creative Commons website lets users search websites for free-to-use images
Creativity 103
Collection is focused on fine art photography
Every Stock Photo
More than just a search engine for free photos; it has a focus on high quality.
Beloved as a go-to by many top bloggers
An extensive library of royalty-free images for commercial/personal use
Google Advanced Search
Even some of the sharpest content marketers have no idea that Google Advanced Search exists
How to attribute the correct way
Royalty-free images have specifications on properly citing images
Morgue File
Most of the options on Morgue File are free to be "remixed"
Open Clipart
Lots of resources, including coloring books
Open Clip Art Library
Largest Webresource for free, small cartoonish images, religious icons, and calligraphy letters
Photo consent form for your library
This form can be customized for your library (Word document).
Photo Pin
Incredibly fast and easy to use
Stock Photos for Free
Must create an account before saving any of their content
Free graphics range from background images to desktop wallpaper to clipart suitable for Web pages.
Wikimedia Commons
A powerful way to find photos when specifications are tight.
Yahoo Image Search
World's most talented photographers - over 400,000 images strong


10 tips for marketing virtual reference services
Linda Wallace and Peggy Barber developed a list of 10 tips
Marketing treasures by Chris Olson
The electronic newsletter - marketing ideas for information pros
More on word of mouth marketing
The most productive, cost-effective marketing method for libraries
The "M" word - Marketing libraries
A thoughtful blog with exciting ideas
Word of mouth marketing
A PowerPoint on the significance of simply talking about your library

Budget Presentations

Example of a city budget narrative
By Patricia Ipsen, New Hampton Public Library, January 2014. Report to her city council.
Example of a county budget narrative
By Patricia Ipsen, New Hampton Public Library, January 2014. Report to the County Board of Supervisors
How to calculate your return on investment
Developed by the Library Research Service, Colorado State Library
Microsoft PowerPoint starter's guide
Easy to understand instructions for creating a PowerPoint presentation.
PowerPoint presentations for budget requests
Updated PowerPoints for city, county budgets


Bookmarks, posters, news releases and more

New bookmarks monthly
Frontline Fundraising Toolkit
American Library Association
Iowa librarians' ideas for @Your Library Campaign
Many, many slogans for @yourlibrary bookmarks, posters
Posters and fliers
For use year round
Document Actions
Annette Wetteland last modified May 27, 2014 11:04 AM