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Audience

Helpful information on advocating, marketing, lobbying and building relationships for your library.

Link Library and Information Services Marketing — by Annette Wetteland — last modified Jan 01, 2009 11:30 PM
From the University of Illinois Urbana-Champaign
File The Illinois State University's Milner Library Marketing Plan — by Annette Wetteland — last modified Jan 01, 2009 11:30 PM
This marketing plan is great because it is very simple and achievable. The plan is revised every 18 months. If you have questions about it, contact Toni Tucker, Illinois State University, Milner Library, Normal, IL, Voice (309)438-7402.
Link The "M" Word - Marketing Libraries — by Annette Wetteland — last modified Jan 01, 2009 11:30 PM
A thoughtful blog with exciting ideas designed to bring the wonderful world of marketing to librarians.
Page Marketing Resources for Academic Libraries — by Annette Wetteland — last modified Jul 14, 2010 10:03 AM
 
Link 10 Tips for Marketing Virtual Reference Services — by Annette Wetteland — last modified Jan 01, 2009 11:30 PM
Linda Wallace and Peggy Barber (http://www.librarycomm.com) developed a list of 10 tips for marketing virtual reference services.
Link How to Calculate Your Return on Investment — by Annette Wetteland — last modified Jan 01, 2009 11:30 PM
Developed by the Library Research Service, Colorado State Library. Users enter the number of services they use per month, estimating their value, and the calculator does the rest.
Link Des Moines Public Library's Version of Return on Investment Calculator — by Annette Wetteland — last modified Jul 21, 2010 07:21 AM
Much like Colorado's, the Des Moines Public Library's calculator estimates the retail value of each service (if purchased).
Page Down Home Lobbying: It's All About Relationships — by Webmaster — last modified Jan 01, 2009 11:30 PM
by Gina Millsap, former director, Ames Public Library
Page What Funding Sources Want to Know about Your Library — by Annette Wetteland — last modified Jan 01, 2009 11:30 PM
From a Gates sponsored Rural Sustainability Workshop at the Public Library Association Conference
Page Talking to Legislators — by Annette Wetteland — last modified Jan 01, 2009 11:30 PM
From the American Library Association
Page If Bill Gates Thinks They're Worthy... — by Annette Wetteland — last modified Jan 01, 2009 11:30 PM
 
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Annette Wetteland — last modified Jan 01, 2009 11:30 PM