Marketing Resources for Academic Libraries
The resources below were gathered specifically for academic librarians as they plan marketing and advocacy strategies for their libraries.
- Why Not Market Yourself? (An article in a 2006 issue of Science and Technology Librarianship)
- Need a new elevator speech for that annoying question "Why do we still need libraries when everything is on the Internet?" Check out Kathy Dempsey's idea.
- Nice article on public speaking from an academic librarian, Jennifer S. Murray. http://www.aallnet.org/products/pub_sp0603/pub_sp0603_Speaker.pdf
- Academic librarians may want to read this article, also, when posed with the "Why" question? If the Academic Library Ceased to Exist, Would We Have to Reinvent It? Lynn Scott Cochrane, EDUCAUSE Review, February 2007.
- Marketing and Outreach for Science and Technology Libraries: Selected Resources, Science and Technology Resources on the Internet, Maribeth Slebodnik, Science Reference Librarian, Indiana State University, Winter 2006.
The purpose of this webliography is to provide examples of materials and approaches that are being used for marketing and outreach by libraries in general, and scientific, technical and medical libraries in particular. The approaches that are surveyed include promotional publications such as brochures and newsletters, blogs, and library liaison programs.
- The following books are available from the State Library of Iowa. To borrow a book, contact Rinda Kramme, State Library.
"Marketing and Public Relations Practices in College Libraries," 2004 - 021.7 Mar 2004. Clip Note #34
The purpose of this marketing and public relations survey is to discover the following information: 1) Is the process formal (planning activities and written policies in place) or informal (on-going, day-by-day activity)? 2) What are the elements of this activity? 3) Who is involved and what resources are available? 4) How effective is the effort?
"The Power of Personal Persuasion: Advancing the Academic Library Agenda from the Front Lines," Association of College and Research Libraries, 2006.
"We are already the acknowledged information professionals within our organizations. With an advanced understanding of the dynamics of persuasion, we can more effectively advance student learning, increase our visibility, and positively influence decisions affecting our future." Patricia H. Smith, Executive Director, Texas Library Association.
"Real-Life Marketing and Promotion Strategies in College Libraries," Barbara Whitney Petruzzelli, editor, co-published simultaneously as College & Undergraduate Libraries, Volume 12, Numbers 1/2 2005.
"The studies featured here represent the same marketing issues highlighted in the typical academic library marketing class, as well as the same generous spirit in terms of sharing specific practical examples to complement the theory. These marketing studies also mirror the journey that most participants take in their understanding of what marketing is, and how it relates to the mission of the modern academic library." Forward, Pat Wagner.
"@ your library - Toolkit for Academic and Research Libraries," American Library Association and Association of College and Research Libraries, April 2003.
"A new national campaign developed in partnership between ACRL and ALA provides a special opportunity to heighten awareness and support of academic and research libraries and to attract quality candidates to the profession." Introduction, Helen Spalding and Kenneth Marks.
Other books owned by the State Library, though not specific to academic libraries, include:
"Crash Course in Marketing for Libraries" (2007) - 021.7 Alm
"Blueprint for Your Library Marketing Plan" (2006) - 021.7 Fis
"Libraries, Missions and Marketing" (2004) - 027 Wal
