Audience

Library and Information Services Marketing

From the University of Illinois Urbana-Champaign

Marketing for Libraries

Marketing for Libraries (Library Support Staff Web site)

The Illinois State University's Milner Library Marketing Plan

This marketing plan is great because it is very simple and achievable. The plan is revised every 18 months. If you have questions about it, contact Toni Tucker, Illinois State University, Milner Library, Normal, IL, Voice (309)438-7402.

The "M" Word - Marketing Libraries

A thoughtful blog with exciting ideas designed to bring the wonderful world of marketing to librarians.

Marketing Resources for Academic Libraries

 

10 Tips for Marketing Virtual Reference Services

Linda Wallace and Peggy Barber (http://www.librarycomm.com) developed a list of 10 tips for marketing virtual reference services.

How to Calculate Your Return on Investment

Developed by the Library Research Service, Colorado State Library. Users enter the number of services they use per month, estimating their value, and the calculator does the rest.

Down Home Lobbying: It's All About Relationships

by Gina Millsap, former director, Ames Public Library

What Funding Sources Want to Know about Your Library

From a Gates sponsored Rural Sustainability Workshop at the Public Library Association Conference

Talking to Legislators

From the American Library Association

Generation Y Biggest Users of Libraries: Survey

Of the 53 percent of U.S. adults who said they visited a library in 2007, the biggest users were young adults aged 18 to 30 in the tech-loving group known as Generation Y, the survey by the Pew Internet & American Life Project said.

If Bill Gates Thinks They're Worthy...