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Audience

Helpful information on advocating, marketing, lobbying and building relationships for your library.

Link Library and Information Services Marketing
From the University of Illinois Urbana-Champaign
Link Marketing for Libraries
Marketing for Libraries (Library Support Staff Web site)
File The Illinois State University's Milner Library Marketing Plan
This marketing plan is great because it is very simple and achievable. The plan is revised every 18 months. If you have questions about it, contact Toni Tucker, Illinois State University, Milner Library, Normal, IL, Voice (309)438-7402.
Link The "M" Word - Marketing Libraries
A thoughtful blog with exciting ideas designed to bring the wonderful world of marketing to librarians.
Page Marketing Resources for Academic Libraries
 
Link 10 Tips for Marketing Virtual Reference Services
Linda Wallace and Peggy Barber (http://www.librarycomm.com) developed a list of 10 tips for marketing virtual reference services.
Link How to Calculate Your Return on Investment
Developed by the Library Research Service, Colorado State Library. Users enter the number of services they use per month, estimating their value, and the calculator does the rest.
Page Down Home Lobbying: It's All About Relationships
by Gina Millsap, former director, Ames Public Library
Page What Funding Sources Want to Know about Your Library
From a Gates sponsored Rural Sustainability Workshop at the Public Library Association Conference
Page Talking to Legislators
From the American Library Association
Link Generation Y Biggest Users of Libraries: Survey
Of the 53 percent of U.S. adults who said they visited a library in 2007, the biggest users were young adults aged 18 to 30 in the tech-loving group known as Generation Y, the survey by the Pew Internet & American Life Project said.
Page If Bill Gates Thinks They're Worthy...
 
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