One Big BUZZ of a Website!

With the support of a 2007 LSTA grant awarded to the DuPage Library System and the North Suburban Library System, Illinois public, academic, school and special libraries had the opportunity to explore the power of "the word" through word-of-mouth marketing.  Thirty-five libraries participated in the grant project, resulting in 35 unique buzz projects, which can be explored on the new Buzz Marketing Web site.  The work of the libraries was guided by library marketing gurus Peggy Barber and Linda Wallace of Library Communication Strategies.