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"...Libraries in general, and public libraries in particular, serve a uniquely central role in the universe of stories.  It's not the only role of libraries - but it may be what you do better than any other institution.  Books are only the beginning; stories are central.  You need to tell your story.  Whether you call it storytelling, marketing, advocacy, promotion, or community outreach, you need to make the library's story heard in your community.  You also need to make sure you understand your community's and patrons' stories and how your library can serve those stories, both through participatory networks and other new tools and through more traditional means..."

Walt Crawford's complete article on WebJunction

How do libraries impact economic development in their Communities