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Perceptions of Libraries and Information Resources (2005)

The OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative sample of information consumers. 

This report summarizes findings of an international study on information-seeking habits and preferences. The Perceptions report provides the findings and responses from the online survey in an effort to learn more about:

  • Library use
  • Awareness and use of electronic resources
  • The Internet search engine, the library and the librarian
  • Free vs. for-fee information
  • The "Library" brand
The findings indicate that information consumers view libraries as places to borrow print books, but they are unaware of the rich electronic content they can access through libraries.  Even though information consumers make limited use of these resources, they continue to trust libraries as reliable sources of information.

For more information, click here.

Last modified June 23, 2006 09:16 AM
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