Audience

Helpful information on advocating, marketing, lobbying and building relationships for your library.

Library and Information Services Marketing   Last modified June 02, 2008 10:51 AM

From the University of Illinois Urbana-Champaign

Marketing for Libraries   Last modified June 02, 2008 10:46 AM

Marketing for Libraries (Library Support Staff Web site)

The Illinois State University's Milner Library Marketing Plan   Last modified June 18, 2008 02:29 PM

This marketing plan is great because it is very simple and achievable. The plan is revised every 18 months. If you have questions about it, contact Toni Tucker, Illinois State University, Milner Library, Normal, IL, Voice (309)438-7402.

The "M" Word - Marketing Libraries   Last modified June 02, 2008 01:41 PM

A thoughtful blog with exciting ideas designed to bring the wonderful world of marketing to librarians.

Marketing Resources for Academic Libraries   Last modified June 17, 2008 01:36 PM

 

10 Tips for Marketing Virtual Reference Services   Last modified June 17, 2008 11:13 AM

Linda Wallace and Peggy Barber (http://www.librarycomm.com) developed a list of 10 tips for marketing virtual reference services.

How to Calculate Your Return on Investment   Last modified June 02, 2008 08:30 AM

Developed by the Library Research Service, Colorado State Library. Users enter the number of services they use per month, estimating their value, and the calculator does the rest.

ALA's Advocacy Toolkit for Rural Libraries   Last modified January 03, 2007 12:58 PM

Learn about winning support for your rural library. Variety of tips and suggestions.

ALA's New E-Advocacy Site   Last modified January 03, 2007 11:40 AM

Contains tools (e.g., PowerPoint presentations) and information to help librarians communicate with local and national leaders about the importance of libraries.

Down Home Lobbying: It's All About Relationships   Last modified January 31, 2007 11:07 AM

by Gina Millsap, former director, Ames Public Library

What Funding Sources Want to Know about Your Library   Last modified July 13, 2007 01:23 PM

From a Gates sponsored Rural Sustainability Workshop at the Public Library Association Conference

Talking to Legislators   Last modified June 15, 2006 11:40 AM

From the American Library Association

Generation Y Biggest Users of Libraries: Survey   Last modified June 02, 2008 09:01 AM

Of the 53 percent of U.S. adults who said they visited a library in 2007, the biggest users were young adults aged 18 to 30 in the tech-loving group known as Generation Y, the survey by the Pew Internet & American Life Project said.

"Quotable Facts About America's Libraries"   Last modified September 11, 2006 01:10 PM

American Library Association

If Bill Gates Thinks They're Worthy...   Last modified February 15, 2007 01:43 PM